There are countless YouTube beauty channels, Instagram accounts, and blog posts devoted to sharing the latest trends, product reviews, and tutorials. No matter where you look, everyone is trying to become the next big beauty guru. But what exactly does it mean to be a beauty guru? And how can you become one?
What is a Beauty Guru?
A beauty guru is somebody who creates content around the topic of beauty, usually on platforms like YouTube or Instagram. These videos or posts can be anywhere from makeup hauls and tutorials to advice videos and routines. Many gurus also have their own line of products, which they often promote in their videos. Some of the most popular gurus include James Charles, Jeffree Star, and Nikkie Tutorials.
Why is Beauty Gurus so Popular?
One of the main reasons beauty gurus have become so popular is because of social media. In the past, people interested in makeup and fashion had to rely on magazines, TV shows, and movies for inspiration. Nowadays, anyone with a smartphone and an internet connection can watch hours of content created by their favorite guru. This accessibility has made it easy for people to connect with gurus and learn from them directly.
Another reason gurus are so famous is because they seem relatable. Unlike celebrities or models, gurus are just regular people (well, most of them are under 25 and incredibly good-looking). This relatability makes it easy for viewers to feel they could achieve the same success as their favorite guru one day.
Becoming a Beauty Guru
While it may seem like anyone can become a beauty guru, it’s actually quite challenging to find success in this industry. If you’re hoping to become a successful beauty guru, here are seven tips that can help you out:
Find Your Niche
There are already a lot of people doing general beauty content. Find something that you’re passionate about and focus your content around that. Maybe you want to focus on cruelty-free products, natural makeup, or doing your makeup on a budget. It’s all about finding what makes you unique and using that to your advantage. The sky’s the limit!
Engage with Your Audience
Responding to comments, following other influencers in your niche, and leaving thoughtful comments on other people’s videos helps you get noticed and build relationships with others in your community. It would also be ideal to host your online community with your own app, as it will give you more control over the branding and how users interact with your content.
Quality over Quantity
It’s better to have fewer high-quality videos than a ton of videos that are poorly lit, have bad audio, or are just unimaginative. Take the time to plan your videos, write a script, and invest in good lighting and audio equipment. Avoid rushing through your videos to get them up as quickly as possible. Sometimes, it’s worth taking a little longer to create a video that you’re really proud of.
Be Consistent
Posting new videos regularly helps you build an audience of loyal followers who will come back for more of your content. You don’t have to post every day, but try to post at least once a week. Also, be consistent with the type of content you post. If you only do makeup tutorials, don’t suddenly start posting videos about your pets (unless you’re looking to branch out, of course).
Work with Brands
Sponsored posts and affiliate links are a great way to make money from your YouTube channel or blog. But make sure that the brands you work with are relevant to your niche and that you only promote products you genuinely like. For example, if you’re a vegan beauty guru, it wouldn’t make sense to promote a non-vegan makeup brand.
Be Patient
Building an audience and making a name for yourself takes time and hard work. Don’t get discouraged if you don’t gain millions of followers overnight. Just keep doing what you love, and eventually, people will take notice. Most gurus took years to find the level of success they have today, so don’t give up!
Have Fun
Remember that you’re doing this because you love it. If it stops being fun, take a break or try something different. There’s no shame in taking a break or changing direction if it means that you’ll be happier and more creative in the long run. Remember, this is your journey, so enjoy it! Don’t let anyone tell you what you can or can’t do.
The bottom line
Becoming a successful beauty guru takes time, effort, and dedication. But if you follow these tips, you’ll be well on your way to building a following of loyal fans who can’t wait to see your next video or read your next blog post.
